Goal: Convince ActBlue users to financially support our fundraising technology.
Approach: During the 2016 election cycle, my main role was to write compelling email copy to send to ActBlue users. I A/B tested copy, subject lines, send times, and senders to help develop best practices for various mailing lists. As a result, ActBlue was able to surpass its fundraising goal for the 2016 cycle.
Email subject line: Mistake
Results: 1,051 contributions totaling $39,661
Email subject line: Clinging
Results: 699 contributions totaling $34,964
Goal: Encourage more campaigns and charitable organizations to use ActBlue
Approach: I wrote blog posts about innovations to our fundraising technology (ApplePay, ActBlue Express, recurring donation functionality, remarketing). I also blogged about the technology's performance on a quarterly basis to inform existing users of the platform's progress.
Goal: Demonstrate the unique value of ActBlue's fundraising tools to major clients.
Approach: I contributed web copy and editorial support for ActBlue's microsite and print reports for the Democratic Senatorial Campaign Committee (DSCC) and the Democratic Congressional Campaign Committee (DCCC).
Sample Projects: ActBlue's 2016 year in review microsite