Email Program

Goal:  Convince ActBlue users to financially support our fundraising technology.

Approach: During the 2016 election cycle, my main role was to write compelling email copy to send to ActBlue users. I A/B tested copy, subject lines, send times, and senders to help develop best practices for various mailing lists. As a result, ActBlue was able to surpass its fundraising goal for the 2016 cycle.

Sample Projects:  


Email subject line: Mistake

Results: 1,051 contributions totaling $39,661


Email subject line: Clinging

Results: 699 contributions totaling $34,964

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Goal: Encourage more campaigns and charitable organizations to use ActBlue

Approach: I wrote blog posts about innovations to our fundraising technology (ApplePay, ActBlue Express, recurring donation functionality, remarketing). I also blogged about the technology's performance on a quarterly basis to inform existing users of the platform's progress.

Sample Projects: 

Blog post about how ActBlue's fundraising platform performed during Quarter 3 in 2016

Blog post about ActBlue's weekly recurring feature

Blog post about how ActBlue's fundraising platform performed during Quarter 2 in 2016


Web Copy

Goal: Demonstrate the unique value of ActBlue's fundraising tools to major clients.

Approach: I contributed web copy and editorial support for ActBlue's microsite and print reports for the Democratic Senatorial Campaign Committee (DSCC) and the Democratic Congressional Campaign Committee (DCCC).

Sample Projects: ActBlue's 2016 year in review microsite