LUSH Cosmetics

 

Blogging

Goal: To drive readers to LUSH Stories, LUSH's new in-house blog committed to publishing pieces that highlight the company's commitment to ethical, inclusive beauty.

Approach: I researched, wrote, and edited a blog post on how the beauty industry is falling short when it comes to women of color, especially in the Middle East. 

Sample Projects: Blog post on how the beauty industry fails to be inclusive toward Middle Eastern women